Managing marketing inventory in-house is costly, inefficient, and often invisible -- you don't know what you have, where it is, or whether it's being stored under conditions that preserve its quality. At Roundhouse Partners, we provide over 10,000 square feet of environmentally controlled warehouse space specifically designed for marketing materials, promotional inventory, and campaign collateral.
Pallet Rack Warehouse Space Built for Marketing Programs
Our pallet rack warehouse is designed for high-density storage of marketing materials at scale.
We have the capacity and infrastructure to store:
- Large Format Signage
- Boxed Direct Mail Campaigns
- Branded Merchandise
- Multi-Component Kitting
Unlike general-purpose public warehouses, our storage operation is built around marketing program requirements from serialized inventory, campaign-based retrieval, and rapid fulfillment turnaround. Inventory doesn't sit idle; it flows into our fulfillment operation as campaigns launch.
Environmentally Controlled Storage
Paper, printed materials, adhesives, and specialty substrates are sensitive to temperature and humidity swings. Poor storage conditions cause warping, adhesive failure, fading, and paper curl that can make an entire inventory batch unusable.
Our warehouse is environmentally controlled to keep your printed materials and promotional items in top condition. If you're storing inventory for months ahead of a campaign, that consistency matters. We make sure the materials you store in January still look as good as the day they were printed, even when you pull them for Q4 distribution.
Inventory Management and Reporting
Inventory visibility is a basic operational requirement that many third-party warehouses fail to provide.
At Roundhouse, we track inbound receipts, current stock levels, and outbound movements so you know exactly what you have at every stage. Inventory reports are available on request and structured around your program's needs rather than a generic warehouse format.
For programs with multiple SKUs, component assemblies, or audience-tiered materials, accurate inventory tracking is what enables accurate fulfillment. We manage the two together so that stock shortfalls are identified before they affect a distribution run, not after.
Shipping and Distribution from the Warehouse
Our warehousing, fulfillment, and shipping services are fully integrated. Your inventory goes from storage to picking to packing to outbound shipping without leaving our facility. This eliminates delays between vendors and shortens the time from campaign approval to delivery.
We coordinate:
- Outbound shipping for individual orders
- Bulk regional distributions
- And everything in between
For direct mail programs, stored inventory moves directly into our direct mail fulfillment workflow -- the same team, the same building, the same accountability.
When to Outsource Your Marketing Warehousing
If you're unsure whether outsourcing makes sense, start here:
Are you...
- Struggling to locate inventory quickly across different locations?
- Storing marketing materials in offices, storage units, or multiple sites?
- Dealing with damaged or poorly stored materials?
- Lacking clear visibility into your current inventory levels?
- Experiencing delays in fulfillment or missed campaign timelines?
- Spending valuable time managing storage instead of running campaigns?
If you answered yes to any of these, it may be time to move your inventory into a dedicated marketing warehouse.
Outsourcing warehousing to Roundhouse gives you capacity, environmental control, and inventory visibility -- without the overhead of managing your own facility. This, combined with our in-house printing and fulfillment capabilities, means your entire campaign lifecycle, from production to delivery, is managed by one partner at our facility in Verona, WI.
We also serve clients in Madison, Dane County, and nationwide.
Frequently Asked Questions
How much warehouse space do you have?
Our Verona, WI facility includes over 10,000 square feet of pallet rack warehouse space dedicated to client inventory storage. Contact us with your inventory volume, and we can confirm whether our capacity is the right fit for your program.
Is the warehouse environmentally controlled?
Yes. Our warehouse is temperature- and humidity-controlled to protect temperature- and humidity-sensitive marketing materials, printed collateral, and packaged goods. This is especially important for clients storing items over extended campaign cycles.
Can I check my inventory levels?
Yes. We provide inventory reporting so you have visibility into current stock levels, inbound receipts, and outbound shipments. Contact our team to discuss the reporting format and frequency that works best for your program.
Do you handle shipping from the warehouse?
Yes. Our warehousing and fulfillment operations are integrated in the same facility, so inventory stored in our warehouse flows directly to our fulfillment team for picking, packing, and outbound shipping. There is no transfer between locations.
Need Warehousing for Your Marketing Materials?
Tell us about your project and we'll show you how Roundhouse can help.
Get a Warehousing Quote