Our Services All Under One Roof
Creative / Design
Our team of seasoned creatives are experts in designing for a wide range of materials & media. No projects are too big or small. They are quick, reliable and just plain good at what they do.
Web Development
Our favorite thing to do is find web-based solutions to hurdles that our clients face on a daily basis.
Printing
We are uniquely positioned to provide a vast amount of printing and large format imaging capabilities—all under our roof.
Direct Mail
Our direct mail experts can help develop entire campaigns from creative and list sourcing to mailing. We also specialize in embedded base communications and copywriting.
Warehousing
With over 10,000 square feet of pallet rack environmentally controlled warehouse space, we secure, maintain and ship inventory for many of our clients.
Fulfillment
Kitting, picking and packing or maintaining distribution lists—our “rapid response” team continuously exceeds expectations.
Event Support
Our creative and logistics teams handle all the details to guarantee a successful expo, tradeshow or experiential marketing campaign.
Influencer Kits
Elevate your brand and create a buzz through social media influencer kits, sample kits or welcome kits. Let our experience guide you every step of the way from initial concept through logistics to shipping.
Promotional Products
Design the perfect gear for your employees, clients or prospect customers with custom branded promotional apparel and items for every budget. Whether your goal is to build brand awareness or give a thank you gift, we can help take your project to the next level.
Our Process
That's How We Do It
People
Each Roundhouse team member personifies the character and commitment that is the very nature our historic company. Marketing inherently engages people and since we are in the people business, we place great value in our team members as they are the building blocks and strategic differentiator for Roundhouse.
Expectations
We add value to our client’s business by providing quality and service while executing flawlessly. There will never be a customer service department at Roundhouse for one simple reason: EVERYONE is involved in some way in exceeding client expectations. Customer service is not a department, but rather a core attribute of our culture.
Vision
We intend to continue developing out dynamic integrated marketing services platform and our “under one roof” concept by uniting the efforts of our people, technology and strategic partners. This synergy ultimately allows us to seamlessly deliver effective marketing solutions.
Development
A particularly distinctive aspect of who we are and who we work is our full range of in-house services. From concepting, copywriting, graphic design and photography to printing, digital, warehouse and fulfillment services, the “Roundhouse way” of getting it done is wholly unique among marketing companies.
Execution
One of the hallmarks of our company has always been the ability to be entrepreneurial when solving problems and meeting deadlines, regardless of how insurmountable they may seem at the time.
Our Leadership Team
Tim Cullen
President & Co-OwnerTim brings a forward-thinking mindset to every project, looking for ways to elevate and streamline current processes. With a CPA background, he leverages data insights to strengthen direct mail strategies and uncover new opportunities for growth. Outside the office, Tim is a world-class competitive water skier, having gone head-to-head with top athletes across the USA and China. He now serves as President of the Rock Aqua Jays Water Ski Show Team, leading one of the most accomplished show ski organizations in the world.
Casey Moen
Senior Vice President & Co-OwnerAs Senior Account Manager and co-owner at Roundhouse, Casey orchestrates and manages numerous different client projects on any given day. Her primary expertise is in developing unique and effective embedded-base customer communications. Detail-oriented and seemingly tireless, this Minnesota native is just as committed to motivating employees with a happy hour or a team building game.
Mike Mahnke
Owner Emeritus and ConsultantMike is a 38-year marketing industry veteran with all those years spent here at Roundhouse. He is also a 17-year U.S. Army veteran with active-duty enlisted service in Europe and as a commissioned officer during Desert Storm. Known locally as “PA Guy”, Mike is the longtime public address announcer for Wisconsin Badgers football, basketball and occasionally volleyball.
Angie Spensley
ControllerAngie keeps our numbers sharp and our people smiling. As both Controller and Human Resources maven, she balances spreadsheets, solves payroll puzzles, and turns data into easy-to-digest client reports. Part numbers guru, part people champion, Angie brings clarity, kindness, and just the right amount of sparkle to everything she does. For close to two decades, she's been our rock, our sounding board, the straw that mixes the drink, the glue that binds us together, the … well, you get the idea.
Christina Steel
Senior Account ExecutiveShe’s the detail-obsessed, always-in-the-mix partner clients count on. Running integrated direct mail campaigns, spearheading business development and traveling across the country to install new retail stores, Christina’s all in every time. Known for having her hands in every phase of a project, she thrives on connecting strategy with execution—ensuring nothing falls through the cracks and every opportunity is maximized. Her clients value her proactive approach, thoughtful guidance, and unwavering dedication to helping them grow, stand out, and achieve measurable results. For her, client success isn’t just part of the job…it’s the whole point.
Kim Finkenbinder
Account ExecutiveKim brings joyful, infectious energy to every part of our operation. From managing client accounts to overseeing warehouse workflow and keeping projects on track, she thrives on creating seamless, positive experiences for everyone she works with. Customer service is Kim’s superpower—she’s passionate about doing whatever it takes to make clients feel supported and taken care of. Whether you talk to her on the phone or meet with her in person, her enthusiasm and commitment are unmistakable. Behind the scenes, Kim is also the steady hand helping keep our “tight ship” running with efficiency, organization, and heart.
Community Involvement
At the core of our company culture is a commitment to supporting the communities where we live and work. We believe meaningful impact happens when people come together, which is why we actively promote employee paid volunteer hours and local charitable giving throughout the year. Our team members are encouraged to lend their time and talents to causes they care about, from giving blood to registering to ring on behalf of the Salvation Army red kettle campaign, supporting food drives and nonprofit fundraising events. As a company, we’ve rolled up our sleeves on numerous occasions to participate in the United Way—repaving nature trails and cultivating veggies. Each holiday season Roundhouse donates to several non-profit organizations in the name of our clients including American Family Children’s Hospital and Second Harvest Foodbank of Southern Wisconsin.
Together, we strive to strengthen our community, foster connection, and create positive change—one project, event and act of service at a time.
With Roundhouse’s direction, we have increased our leads and sales while decreasing our monthly spend. Their entire team has always been professional and personable with any creative job that they have taken on for us.
Tom, National Sales Manager, Lanair Products
The best reason for using Roundhouse as a partner is their customer service. Of course, the quality of work is top-notch, accurate and well done from start to finish, but it’s really the customer service that sets them apart.
Associate Product Manager, Exact Sciences
Roundhouse offers a blend of both rapid response for quick turnaround projects and thoughtful materials for long-term campaigns. Our Roundhouse partners are friendly, flexible, responsive and enjoyable to work with.
Senior Director Corp. Communications, Exact Sciences
Our Clients
Blog
Event Marketing Services That Steal the Show
If you still think of Event Marketing Services as only logistical support, you're missing the real show. With an overwhelming number of online events, 9 out of 10 B2B marketers say that buyers are showing real signs of event fatigue. That's exactly why in-person events matter now more than ever. It's your opportunity to create impact, form real connections, and leave a lasting impression.
Why Direct Mail Marketing Still Rules the Mailbox
Direct Mail Marketing might just be the most exciting thing to hit your mailbox, besides birthday cards and handwritten letters. While everyone's busy looking for space in crowded inboxes, 61% of marketers are quietly making an impact with physical mail. It may seem like a step back in this digital world, but it's actually a bold pivot backed by data and buyer psychology.
How a Creative Marketing Agency Sparks Results
There's a point where almost every business asks, "Should we partner with a creative marketing agency or build our own in-house team?" Most of the time, it's more than just a question of budget. It's about weighing different strengths and capabilities based on the results you're aiming for.
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Address
560 East Verona Ave
Verona, WI 53593
Located just outside of Madison