A Large Format Printing Guide

Large format printing services have been behind some of the most memorable brand moments. From billboards that made you pull over, event backdrops that went viral on Instagram, and storefront displays that stop people in their tracks. Businesses know they've got only a few seconds to get your attention, and professional large format printing services give them the visibility they need to make it happen.

But the real magic of large format printing services is that they're not just about size—they're about impact. These services are less about being the loudest voice and more about showing up so boldly that people can't help but notice.

What Are Large Format Printing Services?

When your message needs to be seen from a distance, oversized visuals are the way to go. This is why most businesses turn to large format printing services, creating a wide variety of marketing and brand assets, including banners, posters, signage, standees, and wall graphics.

Unlike a traditional printer, professional large format printing services operate specialty print machines that can handle a massive size, such as 6’ x 10’. They can also handle a wide variety of materials of varying thicknesses, such as vinyl, canvas, plastic, foam board, wood, metal, and the list goes on. Large format printing can bring the most creative ideas to life, even 3-dimensional or outdoor signage.

Where Is It Used?

The core of large-format printing services is versatility. It isn't limited to one industry or environment but shows up anywhere visibility matters. It's used anywhere a brand needs to be seen, remembered, and acted upon. In retail, large prints don't just decorate a space; they influence purchase decisions, making them an essential element in effective store layouts and product presentations.

When a retail business knows how to place signage and graphics strategically, they're able to grab attention, guide customer movement, and encourage longer exploration or browsing time. This often leads to more sales.

Beyond retail, its applications span multiple environments:

• Event Signage & Trade Shows: Delivers instant impact and visibility even in crowded venues with large banners, pop-up displays, backdrops, and hanging signs.
• Retail & Point-of-Sale Displays: Drive impulse buys while reinforcing brand presence using window graphics, floor decals, menu boards, and backlit displays. Effective in highlighting promotions and new products.
• Outdoor Advertising (OOH): Uses high-traffic areas to make a bold statement with billboards, building wraps, transit graphics, and yard signs.
• Corporate Branding: Elevate office environments with murals, lobby displays, branded partitions, and wayfinding elements that communicate company values.
• Wayfinding & Informational Graphics: Help people navigate with maps, directional signs, and instructional displays.

Why a Large Format Printing Services Partner Makes a Difference:

Working with an experienced large format printing services provider ensures that each application is executed at the highest level. They don't just handle the printing, but work with you on choosing the right design, material, and installation details. Here are some of the reasons why companies choose to partner with them:

1. End-to-End Project Management Instead of juggling multiple vendors for design, printing, and installation, large format printing services providers usually handle every step. They collaborate with you from choosing the design, preparing the correct high-resolution file, finishing, and even the setup. Working with professionals will ensure your project runs smoothly without delays and added costs.


2. Access to Premium Materials & Technology A trusted printing partner gives you access to a wider range of high-quality materials and the experience to suggest the best material for your project. An experienced partner will suggest out-of-the-box substrates to really get your vision noticed. They can offer weather-resistant vinyl, vibrant fabrics, rigid foam boards, and specialty substrates that suit unique applications. They will also provide the hardware needed to properly display your signage.


3. Size Matters Don’t sacrifice your creative vision for a print machine's size limitations. A large format printing service will have the equipment to accommodate large-scale print needs. A flatbed printer can generate high-resolution, high-density full color images as large as 6.5 feet x 10 feet and up to 2 inches thick. Roll printers produce ultra-color flexible banners and wraps in high resolution with widths over 5 feet wide. Finishing with a roll laminator can add texture and an extra layer of protection when needed. Signage does not have to just be square. A digital cutting system adds finishing touches, cutting intricate shapes and designs with precision.


4. Consistency Across Campaigns Research highlights that consistent branding is key to strengthening recognition and trust, which influences how your products are seen in the market. Even the smallest inconsistencies can dilute your brand perception and impact. Professional large format printing services providers are trained to eliminate this risk by making sure every piece matches perfectly in quality, color, and finish.


5. On-Site Installation Support Even the highest-quality print can fall short if it's not installed correctly. Large format printing services providers handle professional installation. This not only protects your investment but also ensures your graphics look as impressive in person as they did in the design phase.

The Right Partner Makes All the Difference

If you’re still contemplating between choosing in-house production or working with large format experts, think about the long game. Success in large format printing doesn't come from size alone. It's a mix of collaboration and expertise. A banner without quality and the right strategy is nothing more than a decoration. The right partner ensures every element works together to command attention, deliver your message clearly, and leave a lasting impression.

At Roundhouse, we're uniquely positioned to deliver all of this and more. Our large format imaging capabilities give you the speed, quality, and cost control you need to make a big impression. Our team has the tools, talent, and experience you need to bring your large vision to life in an even larger way.

Ready to make that big impact? Let's talk about how our large format printing services can turn your ideas into high-quality signage that gets results.