We are a direct marketing implementation agency that has sustained exceptionally long relationships with our clients, both large and small – in part, because we go well beyond what’s expected of us to deliver high-value service and outstanding quality.
Our Services
Creative
Our team of seasoned creatives develop both full blown campaigns as well as work shoulder to shoulder with our Tier 1 agency partners.
Web/Digital
While we can create email blasts and design websites, our favorite thing to do is find web-based solutions to hurdles that our clients face on a daily basis.
Experiential & Event Support
Our creative and logistics teams handle all the details to guarantee a successful experiential marketing campaign.
Printing
We are uniquely positioned to provide a vast amount of printing and large format imaging capabilities—
all under our roof.
Warehousing
With over 10,000 square feet of pallet rack warehouse space, we secure, maintain and ship inventory for many of our clients.
Fulfillment
Kitting, picking & packing or maintaining distribution lists—our “rapid response” team continuously exceeds expectations.
Our Process
That's How We Do It
People
Each Roundhouse team member personifies the character and commitment that is the very nature our historic company. Marketing inherently engages people and since we are in the people business, we place great value in our team members as they are the building blocks and strategic differentiator for Roundhouse.
Expectations
We add value to our client’s business by providing quality and service while executing flawlessly. There will never be a customer service department at Roundhouse for one simple reason: EVERYONE is involved in some way in exceeding client expectations. Customer service is not a department, but rather a core attribute of our culture.
Vision
We intend to continue developing out dynamic integrated marketing services platform and our “under one roof” concept by uniting the efforts of our people, technology, and strategic partners. This synergy ultimately allows us to seamlessly deliver effective marketing solutions.
Development
A particularly distinctive aspect of who we are and who we work is our full range of in-house services. From concepting, copywriting, graphic design, and photography to printing, digital, warehouse and fulfillment services, the “Roundhouse way” of getting it done is wholly unique among marketing companies.
Execution
One of the hallmarks of our company has always been the ability to be entrepreneurial when solving problems and meeting deadlines, regardless of how insurmountable they may seem at the time.
About Us
There may be bigger agencies, but few give their clients the amazing level of personal attention we give ours.
It’s simply who we are; Straight-shooting, up-at-dawn, roll-up-your-sleeves-and-get-to-work type of folks.
Our Leadership Team
Tim Cullen
President & Co-OwnerTim's mission has always been to stay one step ahead of our current processes. Despite being a CPA for 2 decades, he is more than our numbers guy of analyzing data for direct mail campaigns, but also trying to find new opportunities. And, he’s also a world-class skier that’s competed against the best in the USA and China and now serves as President of President of the Rock Aqua Jays Water Ski Show Team.
Casey Moen
Senior Vice President & Co-OwnerAs Senior Account Manager and co-owner at Roundhouse, Casey orchestrates and manages numerous different client projects on any given day. Her primary expertise is in developing unique and effective embedded-base customer communications. Detail-oriented and seemingly tireless, this Minnesota native is just as committed to motivating employees with a happy hour or a team building game.
Mike Mahnke
Owner Emeritus and ConsultantMike is a 38-year marketing industry veteran with all those years spent here at Roundhouse. He is also a 17-year U.S. Army veteran with active duty enlisted service in Europe and as a commissioned officer during Desert Storm. Known locally as “PA Guy”, Mike is the longtime public address announcer for Wisconsin Badgers football, basketball and occasionally volleyball.
Angie Spensley
ControllerHuman Resources, Accountant, Cross Media Manager, Reporting Metrics Guru — yes, yes, yes and yes. Our "house" runs smoothly 24/7 with huge thanks to Angie and her many hats. For more than a decade, she's been our rock, our sounding board, the straw that mixes the drink, the glue that binds us together, the … well, you get the idea.
Christina Steel
Account ExecutiveRunning integrated direct mail campaigns, spearheading business development and traveling across the country to open new retail stores, Christina has played a role in most of our current client relationships for over a decade. She spends her free time on the marketing committee of CATCH, a local non-profit benefiting the Children’s Hospital.
Kim Finkenbinder
Project ManagerAdd Officer of Motivation to her title. Kim’s joyful energy is infectious. So, it’s no surprise that her favorite part of her job is the customer service, obsessed with doing anything she can to make clients happy. Talk to her on the phone or schedule a meeting, you'll see what we mean. And, she’s the other half to running a tight ship.
Community Involvement
Our company strongly believes in giving back to our local community. Each year, employees are encouraged to participate in local volunteer outreach.
VOLUNTEER
All Roundhouse employees are given paid time off each year for volunteer opportunities. And as a company, we’ve rolled up our sleeves on numerous occasions to participate in United Way events. From repaving a nature trail to cultivating a community carrot garden, we’re not afraid to get our hands dirty.
CONTINUED GIVING
The La Quinta Salutes Military Initiative program supports military members and their families as guests and employees. We’re honored to work with this military-friendly company and enjoy collaborating quarterly to donate to the Fisher House.
CORPORATE SPONSORSHIP
Roundhouse is proud to be a corporate sponsor of Community Around the Children’s Hospital (CATCH), which benefits the local American Family Children’s Hospital. We’ve volunteered many hours within the hospital, as well as contributing design work for event signage, social media ads and other collateral.
YEARLY DONATIONS
Each holiday season we donate to several non-profit organizations in the name of our clients. Some of the most recent include:•Fisher House Wisconsin
•Wounded Warrior Project
•Susan G. Komen Foundation
•Humane Society of Southern WI
•Alzheimer’s Association
•Agrace Hospice Care
•Dane County Humane Society
•Gilda’s Club Madison
The best reason for using Roundhouse as a partner is their customer service. Of course the quality of work is top-notch, accurate and well done from start to finish, but it's really the customer service that sets them apart.
Associate Product Manager
With Roundhouse’s direction, we have increased our leads and sales while decreasing our monthly spend. Their entire team has always been very professional and personable with any creative job that they have taken on for us.
National Sales Manager
Roundhouse offers a blend of both rapid response for quick turnaround projects and creative and thoughtful materials for long-term campaigns. Our Roundhouse partners are friendly, flexible, responsive and enjoyable to work with.
Senior Director Corp. Communications
Our Clients
Blog
Event Marketing Services That Steal the Show
If you still think of Event Marketing Services as only logistical support, you're missing the real show. With an overwhelming number of online events, 9 out of 10 B2B marketers say that buyers are showing real signs of event fatigue. That's exactly why in-person events matter now more than ever. It's your opportunity to create impact, form real connections, and leave a lasting impression.
Why Direct Mail Marketing Still Rules the Mailbox
Direct Mail Marketing might just be the most exciting thing to hit your mailbox, besides birthday cards and handwritten letters. While everyone's busy looking for space in crowded inboxes, 61% of marketers are quietly making an impact with physical mail. It may seem like a step back in this digital world, but it's actually a bold pivot backed by data and buyer psychology.
How a Creative Marketing Agency Sparks Results
There's a point where almost every business asks, "Should we partner with a creative marketing agency or build our own in-house team?" Most of the time, it's more than just a question of budget. It's about weighing different strengths and capabilities based on the results you're aiming for.
Contact Us
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Get in Touch
Address
560 East Verona Ave
Verona, WI 53593
Located just outside of Madison