Our Services All Under One Roof
Our Process
That's How We Do It
People
Each Roundhouse team member personifies the character and commitment that is the very nature our historic company. Marketing inherently engages people and since we are in the people business, we place great value in our team members as they are the building blocks and strategic differentiator for Roundhouse.
Expectations
We add value to our client’s business by providing quality and service while executing flawlessly. There will never be a customer service department at Roundhouse for one simple reason: EVERYONE is involved in some way in exceeding client expectations. Customer service is not a department, but rather a core attribute of our culture.
Vision
We intend to continue developing our dynamic integrated marketing services platform and our “under one roof” concept by uniting the efforts of our people, technology and strategic partners. This synergy ultimately allows us to seamlessly deliver effective marketing solutions.
Development
A particularly distinctive aspect of who we are and who we work is our full range of in-house services. From concepting, copywriting, graphic design and photography to printing, digital, warehouse and fulfillment services, the “Roundhouse way” of getting it done is wholly unique among marketing companies.
Execution
One of the hallmarks of our company has always been the ability to be entrepreneurial when solving problems and meeting deadlines, regardless of how insurmountable they may seem at the time.
Our Leadership Team
Tim Cullen
President & Co-OwnerTim brings a forward-thinking mindset to every project, looking for ways to elevate and streamline current processes. With a CPA background, he leverages data insights to strengthen direct mail strategies and uncover new opportunities for growth. Outside the office, Tim is a world-class competitive water skier, having gone head-to-head with top athletes across the USA and China. He now serves as President of the Rock Aqua Jays Water Ski Show Team, leading one of the most accomplished show ski organizations in the world.
Casey Moen
Senior Vice President & Co-OwnerAs Senior Account Manager and co-owner at Roundhouse, Casey orchestrates and manages numerous different client projects on any given day. Her primary expertise is in developing unique and effective embedded-base customer communications. Detail-oriented and seemingly tireless, this Minnesota native is just as committed to motivating employees with a happy hour or a team building game.
Mike Mahnke
Owner Emeritus and ConsultantMike is a 38-year marketing industry veteran with all those years spent here at Roundhouse. He is also a 17-year U.S. Army veteran with active-duty enlisted service in Europe and as a commissioned officer during Desert Storm. Known locally as “PA Guy”, Mike is the longtime public address announcer for Wisconsin Badgers football, basketball and occasionally volleyball.
Angie Spensley
ControllerAngie keeps our numbers sharp and our people smiling. As both Controller and Human Resources maven, she balances spreadsheets, solves payroll puzzles, and turns data into easy-to-digest client reports. Part numbers guru, part people champion, Angie brings clarity, kindness, and just the right amount of sparkle to everything she does. For close to two decades, she's been our rock, our sounding board, the straw that mixes the drink, the glue that binds us together, the … well, you get the idea.
Kim Finkenbinder
Account ExecutiveKim brings joyful, infectious energy to every part of our operation. From managing client accounts to overseeing warehouse workflow and keeping projects on track, she thrives on creating seamless, positive experiences for everyone she works with. Customer service is Kim’s superpower—she’s passionate about doing whatever it takes to make clients feel supported and taken care of. Whether you talk to her on the phone or meet with her in person, her enthusiasm and commitment are unmistakable. Behind the scenes, Kim is also the steady hand helping keep our “tight ship” running with efficiency, organization, and heart.
Community Involvement
At the core of our company culture is a commitment to supporting the communities where we live and work. We believe meaningful impact happens when people come together, which is why we actively promote employee paid volunteer hours and local charitable giving throughout the year. Our team members are encouraged to lend their time and talents to causes they care about, from giving blood to registering to ring on behalf of the Salvation Army red kettle campaign, supporting food drives and nonprofit fundraising events. As a company, we’ve rolled up our sleeves on numerous occasions to participate in the United Way—repaving nature trails and cultivating veggies. Each holiday season Roundhouse donates to several non-profit organizations in the name of our clients including American Family Children’s Hospital and Second Harvest Foodbank of Southern Wisconsin.
Together, we strive to strengthen our community, foster connection, and create positive change—one project, event and act of service at a time.
Our Clients
Blog
How Variable Data Printing Keeps Patients Informed in Healthcare
Patients ignore generic communication. Use variable data printing to reduce missed appointments and keep patients informed at every stage.
Learn About VDP
Postcard Campaign Service for Food & Beverage Promotions
Drive foot traffic with postcard campaign service for food and beverage promotions. Learn how to reach local customers with targeted direct mail.
Launch Your Campaign
What's Included in Professional Kitting and Assembly Services
What do kitting and assembly services include? Learn how professional fulfillment handles assembly, packing, and distribution at scale.
See What's Included
Postcard Campaigns for Retailers: Costs, Timelines, and Execution
Planning to send postcards for your brand? Check out what it costs, how long it takes, and how to execute a campaign that drives traffic and sales.
Plan Your Campaign
Why Use Direct Mail Marketing for Your Next Product Launch
Discover why direct mail marketing delivers high ROI for product launches. Learn benefits, best practices, and how to integrate them into your strategy.
Launch with Direct Mail
Influencer Kit Execution: Why Outsourcing Gets Better Results
Struggling with influencer kit execution? Learn why brands outsource fulfillment to get faster turnaround, fewer errors, and stronger campaign results.
Outsource Smarter Kits
Turning Operations Into a Competitive Advantage
Watch this on-demand webinar to learn how warehousing, fulfillment, and logistics decisions directly shape the outcome of your marketing campaigns.
Watch the Webinar
Event Marketing Agency Selection Guide
Choosing the right partner matters. Use this guide to evaluate execution partners and avoid costly live event production failures.
Select the Right Agency
Marketing Execution Services for Live Events and Trade Shows
Planning a trade show? Learn how marketing execution services work and use our trade show checklist to stay on track with the preparations.
Master Event Execution
In-House vs Agency: Corporate Conference Event Marketing
Compare in-house vs agency event marketing to understand execution challenges, capacity limits, and when outside support makes sense.
Compare Your Options
Define Marketing Fulfillment Partner: Role, Value, and Impact
This is a practical guide to help businesses define marketing fulfillment partner roles, evaluate providers, and improve marketing execution.
Define Your Partner
Postcard Mailing and Management for B2B Campaigns
Postcard mailing and management explained for B2B teams. Learn how it works, when to use it, and how to manage campaigns without execution gaps.
Master Postcard Campaigns
Contact Us
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Get in Touch
Address
560 East Verona Ave
Verona, WI 53593
Located just outside of Madison